A new breed of cider
Cranes is made from fermented cranberries and natural flavours. A new concept entering into the expanding fruit cider category in the UK. We had to create a brand positioning and identity for the brand that would target a young, educated and predominately feminine customer.
Cranes also make a cranberry and orange liqueur so the identity also had to be adaptable to a more formal and refined product offering. The distinctive angular bottle compliments the diamond label shape.