Pioneers of protein
Volac are one of the UK’s largest suppliers of protein to the supplements industry. They wanted to set up a direct to consumer company and asked us to help them create a brand identity through which they would launch several protein based products.
We created the brand identity and identity manual which detailed not only the practical application instructions but set out the overall brand tone of voice and communication style.
One of the first products to be launched was a bagged protein powder range that looked to encourage families to realise the benefits of a protein rich diet. The look and feel of this product used a much more natural look to the usual body building style associated with protein supplements.