Andy and Pranee Laurilard had never run a restaurant before but had an ambition to create the first chain of Thai restaurants in the UK. Giggling Squid is a bold departure from your regular high street Thai restaurant. Serving an innovative Thai tapas menu they combined excellent cooking and a funky interior that eschewed the tradional look of Thai restaurants. Fun, friendly and informal. The name defines the dining experience and the creative brief. We created a brand identity that captured the vivacity and warmth of the cooking with subtle references in the logo to its Thai heritage. The logo is as memorable as the name. A little bit giggly as well as a little bit squiddy too. The final version od the logo was drawn up by type master Nick Cooke.