Event City

New identity for Manchesters premier exhibition space 

SERVICES

Identity design

Design activation

Brand manual

Image by Vidar Nordli-Mathisen

We were asked to create a new identity for a large exhibition space that has a number of locations across the UK. As is common with all these types of venues they host a huge variety of events from classic cars to craft fairs and even live performances. Any identity had to be flexible enough to stand out and have its own personality as well as convey a feeling of excitement. It needs to work in a variety of colours and reproduce at scale.