Creating a new pain relief brand specifically for sports injuries.
Polish brand USP Zdrowie manufactures several topical pain relief products but wanted to launch a dedicated brand focused on sports injuries. We worked with health care specialist Creative Leap to create a new brand identity and associated packaging for a launch across Europe.
We created a distinctive and dynamic identity that combined two elements. The explosive energy of an athlete's body and a targeting device that shows how the product directly targets the source of pain. It also highlights the 'PRO SPORT' part of the brand name. Subtly reinforcing the positioning.