Phynova

Giving a bio chemical company a new identity

SERVICES

Identity design

Design activation

Brand manual

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B2B brand Phynova, make a range of chemical products derived from plants. They wanted to build their reputation and business into a global authority in the sector. We were asked to create a powerful new identity for the brand that would provide a platform for growth into international markets.

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Striking the balance of hard science and mother nature was the key to success. The identity has to convey rigorous scientific credentials whilst also appearing human-centric in personality. The brand has a range of consumer products too, so the identity had to be as appropriate to appear in an industrial context as well as on a skin care product.

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