Giving a bio chemical company a new identity
B2B brand Phynova, make a range of chemical products derived from plants. They wanted to build their reputation and business into a global authority in the sector. We were asked to create a powerful new identity for the brand that would provide a platform for growth into international markets.
Striking the balance of hard science and mother nature was the key to success. The identity has to convey rigorous scientific credentials whilst also appearing human-centric in personality. The brand has a range of consumer products too, so the identity had to be as appropriate to appear in an industrial context as well as on a skin care product.