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Upbeat Drinks

Liberating protein from the bodybuilder sterotype.


Brand strategy

Brand identity

Packaging design

Brand activation


Launch a new Thai restaurant that can scale and define its own sector in a very crowded market. The boom in casual dining in recent years has seen a wholesale change in the choice of international cuisines on offer in every high street in the UK. Any new offering has to quickly establish itself as offering something different and worth seeking out.    



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The key benefit to adding additional protein to your diet is the slow-release energy and a feeling of satiety. No distracting hunger pangs and brim-full of energy. This means that you can feel at your best for longer. When you feel better physically, you feel better mentally. You feel positive. You feel Upbeat.

"Drink positive, stay upbeat"

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